Better Writing Through Design

Good web design has a signature style: It’s approachable, it’s easy to understand, and it packs enough punch to catch the roving eye of even the most mercurial user. Web designers know this doesn’t happen by accident. It’s the result of a finely honed process that asks—and answers—important questions about a site’s intended audience. You might call it “visual language” or “design vernacular.” Either way, what you find in a truly good design is a unique perspective. A point of view. A voice.

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[Via ALA]

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