Good web design has a signature style: Itâ€™s approachable, itâ€™s easy to understand, and it packs enough punch to catch the roving eye of even the most mercurial user. Web designers know this doesnâ€™t happen by accident. Itâ€™s the result of a finely honed process that asksâ€”and answersâ€”important questions about a siteâ€™s intended audience. You might call it â€œvisual languageâ€ or â€œdesign vernacular.â€ Either way, what you find in a truly good design is a unique perspective. A point of view. A voice.